Hey! I'm Rik. Long story short, I’m an independent SEO director, PR trainer and founder. After a decade building award-winning search strategies at Propellernet, I now work independently, using the profits to fund projects that boost mental health and creativity.

Why do I do it?

Eight years ago, I was ticking every external box - targets smashed, awards on the shelf, best place to work - yet I still hit burnout.

The lesson? Slow down when needed. Growth is great, but it needs to be sustainable. Prioritising fast-paced business success often means sacrificing yourself, other people, or the planet. Go at your own pace.

Today, I help purpose-driven businesses scale their impact without burning out their teams.

I work smarter. I slow down. I play more. 😎

Check out the services and products below to see how I can help you.

Fractional SEO Director

For B Corps & scale-ups that need senior strategic direction, not another full-time hire. Get road-mapped strategy, stakeholder buy-in & up to two days a week of hands-on leadership.

Contact me to book a call →

Digital PR Training

From Search Insights to PR Measurement. My training helps PR agencies and in-house teams improve the business impact and quantify the value of digital PR.

SEO training for PR →

SLOWCOWORK & SlowCofarm

A coworking & coliving place that gives you space to be creative, work at your own pace and create valuable connections with inspiring people.

Rural coliving near Lisbon →

We Are Red Stars

The Red Stars are time-travelling sonic renegades here to save the future. RS07 aka HAPSMAN is a relentless optimist, insurgent pharmacist and disco dancing DJ.

Stay Free. Burn Bright.

RS07 HAPSMAN →